What Is Domain

Learn to appraise, buy and sell domains.

5 Steps to Choosing the Best Domain Name

Choosing a good domain name is very
important for your online business. Without the a good name, prospective
visitors may have a hard time remembering what your domain is or misspell it.
Each of these cases result in the loss of a visitor interested in what you have
to offer for absolutely no good reason. The bright side is that if you follow a
few simple tips you can be on your way to selecting a domain name that is easy
to remember and bolsters your online presence.

.Com is King

The first rule you will want to
remember is that .COM rules the web. Everyone thinks in terms of .com this and
.com that. If you choose a .net or a .org you risk not being found. This
concept becomes more and more important as your client base becomes less and
less technically savvy. I personally know of people that thought .com is for
web sites and .net is exclusively for email. In case you did not know, this is
totally not the case! There are plenty of other users out there with the same
lack of understanding. Cover yourself by having a .com. Take it a step further
and buy a .net for only a few dollars extra. You want to do this in case your
.com becomes very popular. You will not want to pay someone hundreds of dollars
to get the .net they swooped in on after seeing you rise in popularity. You may
also want to think about purchasing the .biz, .info, .tv, and other domain
extensions to fully protect yourself. The main point is that you want to
promote your .com upfront because that is the most likely extension to stick in
peoples’ heads.

Misspelling Spells Failure

Another aspect to be aware of is
taking consideration of domain misspellings. HandsomeHair.com is an example
where someone might type in handsomeHARE.com on accident. You do not want to
lose this visitor due to this simple mistake. Register common misspellings to
prevent this problem and to also keep profiteers from swooping in on your

Do Dash or Not to Dash, That is the
Keyword Question

Some online businesses elect to
purchase domains such as best-online-money-making-tips.com. In general, I do
not like these that much if you are using it as your brand. I find them hard to
type and hard to communicate orally. The logic behind picking a domain name
like this is that search engines like Google will give you a ranking boost for
having keywords in your domain name. Some people have reported seeing boosts
while others report little to no effect. Instead, I recommend choosing a domain
name that follows certain linguistic guidelines in order to get the most out of

Burn the Word into their Head

There are a few ways you increase
the chance that a person will remember your domain name. Your two new best
friends rhyme schemes and alliteration. The best brands in the world use these
techniques. One of the most valuable brands today is CocaCola. Is it no
surprise that both of the techniques are present in the name?


They do not rhyme exactly due to the
letter L, but they are close enough to be catchy and easily remembered.

The next part is the repetitive use
of constants (also known a consonance (alliteration). Here is a breakdown of
the name:


The next part is assonance. This is
a form of alliteration using the repetition of vowels:

C(o)c[a] C(o)l[a]

Two things are going on here. You
have two different vowels being repeated: the “o” and the
“a”. For whatever reason, human brains respond to this sort of
repetition of sounds. This is one of those reasons why some names just sound
“good” and others do not. Here are a few other names use these
tactics well:

Krispy KremeBlackberryPalm Pilot

Some companies may not use these
tactics when choosing their name. That is perfectly fine as different
situations require different solutions. The last linguistic tactic you will
want to be aware of is using words that are simply powerful, significant, and
attention grabbing. Here are a few examples:

branding and naming company.CenturionA
software company that protects your PC from viruses.MagellanCompany
that produces GPS units to help you navigate the world.

Putting It All Together

You have been primed with some good foundational
information to help you choose your domain name (or even a company name). When
you get down to choosing your name, you will want to brainstorm as many
different names as you can. After you find some names you like, you will want
to test them. The worst way you can test them is to simply ask people if they
like them. That gives you no objective data. The better way to go about it is
to make a numerous copies of your list and give it to different people. Have
them choose the one they think is most memorable. Ask them which one they think
represents your company best. After you have received this information, follow
up with these people again in a couple of days and see which names they
actually remember!

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