What Is Domain

Learn to appraise, buy and sell domains.

Finding that Winning Combination…

A good domain name is valuable, but the combination of a domain name and
a good vanity 800 number can be priceless in marketing. The right 800
number allows your advertising to reach several times as many people
that are not on the internet regularly. It generates instant
credibility and recognition and helps to create that all important
million dollar brand name. But with the incredible scarcity of both
.COMS and 800 numbers, how could you ever come up that all important
combination?

All too often companies get one piece (like the domain name) without
considering the other and then often run into also brick wall and have
to settle for something less. The phone companies will often tell you
that 877 is exactly the same thing as 800. And that is true if you
consider .CC or .TO the same thing as .COM. They may be technically
able to do the same thing, but in their marketing potential they are
totally different. So if you aren’t willing to settle for .CC for your
domain, then don’t settle for the same thing in your phone number since
just like your domain name, that is how so many of your customers will
find you.

The first step is definitely the most important and often the one that
gets skipped over way to quickly. Creativity is definitely the key to
finding either a domain name or a phone number. The good news is that
it doesn’t cost any more money to be more creative. It just takes some
brain power and a little effort. I’ll outline the process of getting
the number briefly but you’re really not ready until you have 50-100 or
more possible names. So be prepared to really spend time in this part.

The first step of brainstorming is to look for any type of keywords.
Just put down everything possible you can come up with related to your
company, your message, your product or service, your benefits or your
customers and what they are looking for. Take a look at the keywords
from your website or those of your competitors. Carry the list with you
for several days, and involve as many people as you can. If there are
other people in your organization consider having a contest to see who
can come up with the most possible names/words. Short words are good
because they allow you to combine them with a number of other prefixes
or suffixes.

Next use some of these mechanical brainstorming exercises and sites
which will help you come up with possibilities you may not have thought
of. Start with an excellent online thesaurus tool at Plumb Design
(http://www.PlumbDesign.com). Next, after you’ve added any possible
synonyms, take a look at what other people have done to get ideas at
Whois.net (http://www.whois.net). Look at the registered and perhaps
better, the recently unregistered domain names there. Finally use an
interesting java search term suggestion tool available (click on option
number one) at GoTo.com
(http://www.goto.com/d/about/advertisers/othertools.jhtml) Try these
tools with each of the words that you come up with and you will
literally get dozens of additional possible names. You can also try a
neat tool for creating new words at a site for inventing new words
called, NetSubstance (http://www.netsubstance.com) Then finally, you
should combine as many of these names together with my list of possible
prefixes and suffixes at http://www.TollFreeNumbers.com/finding.htm to
stretch your list even further.

These tools together with your creativity and thoroughness are extremely
important, because you really can’t expect to make a critical decision
in your business without knowing what all of the possibilities are.

Next after you have built a really creative and thorough list, check out
the possibilities for one of those phone numbers. Unfortunately, there
is no short cut or easier way to do this than simply to pick up the
phone and call them all! Keep track of all the information you get, and
look for ones that don’t go through to an end customer or that go to
recorded phone company messages. If it goes to an end customer then the
phone company can’t get it for you, so only give them the list of ones
that don’t have any apparent customer. That doesn’t mean that they will
be available, they probably won’t but they are at least worth a try.

All phone companies work off basically the same database so the best
place to start is usually where you already have an account. Then while
they are checking on the phone numbers, look into the same possibilities
on the domain names. Remember, with more and more new ventures
springing up every minute, space on the net is getting tight and only
going to get tighter but a good combination can literally transform your
organization and even your industry! So remember the two most important
ingredients in coming up with the right name are CREATIVITY and
PERSISTENCE!

If this doesn’t work, visit http://www.TollFreeNumbers.com or just call
1-800 MARKETER.
We specialize in getting 800 numbers when the phone company says they’re
not available.


Bill [email protected] MARKETER

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