In the highly contested markets, every company strives to capture a sufficient market share for its products. With digital marketing platforms engulfing the modern markets, every company looks to expand their visibility through online tools. When it comes to online marketing, everyone ponders of a Website, and little is spoken of the back office procedure that makes it visible in search engines. When you browse a company name, what appears is the domain name, which is the name of the site as indexed in the search engines.
When it comes to marketing, potential site visitors need to know the root name as opposed to the URL format. Domain registration is done at the preliminary stage of website development. With numerous web designers offering web development services, you may be tempted to allow them to determine all the requirements. While it seems convenient, you need to communicate your expectations from the onset. Let’s have a glimpse the best practices for domain registration.
Do It Yourself
Most people find web development and domain a hard nut to crack. For this reason, they leave the developers to create their accounts with the registrar and purchase the domains. In such moments, they lose control over their domain accounts and hence the name and if the holder disappears, dies or succumbs to injuries, you cannot retrieve the domain name. As if not enough, you cannot claim legal rights over the domain name and hence cannot control the domain on your website.
Keep It Short
In most cases, people fail to take the clients seat when selecting the domain names. Most people are likely to remember short names and even spell them correctly. Other than the size, you need to get a name that stands above the rest, and hence catches the eye of the next browser. If it exceeds 15 characters, the visitors may not remember it the second time they visit the site.
In most instances, the company names are chosen way before the domain registration. Family businesses are known for using personal names in domain registration. Whatever reason it serves, one should be keen to avoid hyphens and punctuation marks as some are not searchable in the major search engines. Also, site visitors are not likely to type hyphens when searching for the name missing out on visibility. Is they cannot get it to the repeat search, they are likely to shun way from your business.
Select a Universal Extension
If you are looking to give users a smooth ride on search engines, avoid using the new domain extensions that are not common among users. Those that know the name of your site are likely to type the URL using the most common extensions such as .com that the unlikely one such as .cc and .tk. Some of the less common extensions are likely to be mistaken for spam that people avoid clicking.
Seek registrar that gives full access and control.
Upon registration, you need to keep tabs on the conduct of the domain name. While some registrants leave it to the registrars, some domain registrars do not offer full access to the DNS settings such as the mail exchanges, name servers and hostname records. In such a situation, you let at the mercies of the customer service agent to determine what will happen to the name.