With millions of domains already registered and thousands more being registered every day, getting a domain name for a company is a hard nut to crack. While the process might be confusing, there is not sign that the trend will cease anytime soon. If you have enough money, you may consider buying an established name from the expired domains and hence evade the hustle involved. However, expired domains are not always the solution to achieve high traffic within a short period. The following tips are likely to land you a perfect domain name without incurring an arm.
In most instances, the domain name is usually the website name and hence the name of the enterprise. Often, business family names limit one’s flexibility of tweaking the name to stand out different in the search engines. If you have a name in mind, you can check whether the name is taken and the details of the owner at Domaintools.com. If the name is not taken and suits the business activities, it could be time to register at some of the low-cost registrars such as Go Daddy and eNom. Also, you can check the old names at Sedo.com, Buydomains.com and Afternic.com but is likely to cost you more money.
Matching Your Brand
When it comes to selecting domain names, generic names tend to get higher preference than the brand names. That does not mean they are best suited to give you better ranking than the brand names. It goes without saying that most buyers will be on the lookout for brand names as opposed to the generic domian names. For this reason, it vital match the domain name with your brand which is also the name that goes to the advertisements.
Get a Standard Extension
Often, site visitors tend to type your domain name with the most common extensions such as .com, .net or .org. Even when you are in a hurry to launch your website on the market, getting the right extension goes a long way in attracting more visitors. If you cannot get the domain that you need, you may be tempted to take the available hyphenated extensions. If that happens, some clients may send emails to the .com addresses some of which might be your competitors.
Eye Catching Phrases
When it comes to selecting domain names, one needs to adhere to search engine rules to ensure fast indexing. In a bid to provide fast indexing, domain registrars recommend short names that people can remember easily. While it has proven effective in improving user satisfaction, one can still use a phrase that captures the reader’s attention and hence easy to remember. Think about using metaphors that relate to what people need.
Getting an appropriate phrase requires deep digging into the market to come up with hard to find expressions. If you cannot get one, you may consider inventing new names to make up the phrase, and if all these do not work, an excellent combination of positive and simple words gives a lasting impression on the readers.