A website is an online platform that companies use to convey vital information to the target audience. Currently, the use of websites goes beyond being the face of business as people can generate income from their sites. A website might not be useful if it cannot generate sufficient traffic. While link building weighs heavier than other strategies, you can utilize other levers to increase traffic without incurring a fortune. Let’s have a look at ways you can improve website traffic in one week.
Based on research, about 6% of the search engine results contains well research quality content that is not likely to escape the eyes of the readers. It works best for new websites as one is likely to get referral traffic, as opposed to wasting valuable time on begging other sites to link back. If you target an issue, industry or a product range, other sites will link back to you, giving you the exposure that you need. Basically. You ride on their existing traffic as you grow your following.
Invite people to Guest Blog
Great articles are not sufficient if they stay on site for several days. Readers need high-quality content, yet new to their eyes every day to keep coming back and refer others to the website. Inviting experienced bloggers to post on your site gives a sense of diversity and improved visibility when they share the links to their blogs and social media platforms. You need to vet the quality of the content or risk the engine search crackdown on the low-quality blogs. As if not enough, consider optimizing the content for search engines.
While there may not be blueprint guideline for increasing online visibility, one cannot underscore the importance of high-quality visuals. The designer needs to get the colors in a way that appeals to the audience, without overcrowding images and content. Research has it that human eyes are highly attracted to high-quality pictures and videos captured by video snippets. Author photos require a Google account while the video pieces need an XML sitemap often done by the service providers.
Social Media Promotion
If you are posting content every day, visibility might be limited to only those searching similar domains. Let your friends on social media be the first to see what your site have to give, and they are likely to populate the link on their profiles. When one posts content on social media platforms, the network views it every time they look at their profiles. Twitter works best for short and snippy links while Google+ helps in tailored search results.
Improve Customer Experience
If you are running a website, you need to understand your target audience and tailor the interface to suit them. Often, web developers tend to miss on this as they try to give an impressive design, which turns out to be complicated for the standard users. Also, the site needs to offer fast access to people, as they may not be patient enough to wait for the pages load. However, user-friendly designs do not translate to low-quality websites, often punished by search engines.