Choosing a domain name is a big decision, one that you and your
business or organization may be living with for many years to come. By
getting it right from the outset, you’ll not only help increase your
sales, but protect your brand. The following are some tips to consider
when selecting a domain name.
Defeat cybersquatters – register your business name as a domain name
important to register the domain name equivalent of your business name
as soon as possible – even if you decide to use a different domain name
for your actual web site. The reason for this is to thwart
“cybersquatters”, those who register other organization and businesses
names and then try to sell the domain name to the business (or someone
else) at a greatly inflated price!
By registering your business
name as a domain name, it also prevents competitors or disgruntled
customers from setting up a web site under your business name that may
seek to discredit your company or organization.
cybersquatting can be illegal, it can be a time intensive and
excruciating process to regain control over the name through legal
channels – and the outcome of such action isn’t assured.
No business name yet?
you’re just starting up and haven’t decided on a business name yet,
it’s a great opportunity to ensure you can register a domain name that
appeals to you and can also be used as a business name. With the
Internet playing a crucial role in business these days, it’s wise not to
underestimate just how much of a difference a good domain name can make
to your bottom line.
Generic word domain names
a good domain name that’s not already registered can be quite a
challenge; particularly if generic words are involved, but it’s well
worth the time in trying to track one down.
Consider registering a
name containing generic words relevant to your products and services.
Doing so can help in boosting your search name rankings, make it easier
for people to remember your name and it will have greater resale value
if you decide to sell your business or even just your web site at a
Make a list of possibilities before you start your
search and bear in mind that while it’s likely those choices will be
already taken, they can serve as a basis for brainstorming others.
waste your time trying to find generic one-word domain names as these
are nearly impossible to locate. Focus on two or three word combinations
that are easy to remember, easy to relay to someone over the telephone
and are as brief as possible.
Determining registration status
searching, don’t just type names into your browser. The vast majority
of registered domain names are not in active use. The only way to
determine if a domain name is available is to use a WHOIS application,
available on most domain name registrar sites.
Beware of existing trademarks
a good idea to check whether the name you are intending on registering
may infringe on someone else’s trademark or business name, but keep in
mind generic terms can’t be trademarked to the point of excluding others
from using the word combinations.
Good luck in your hunt for the perfect domain name!
Michael Bloch is an Australia-based online business consultant with over
seven years experience in the web hosting and domain name services
industry. Michael is currently consulting for Domain Registration
Services, who have been providing domain names and web hosting services to individuals and businesses in Australia and around the world since 1998.