What Is Domain

Learn to appraise, buy and sell domains.

To Domain or not to Domain?

These days the domain name aftermarket, the marketplace
for purchasing existing domain names names for various computersystemen is booming.  As there is an increasing number of generic
domain names available more and more people start to speculate in the domain
aftermarket – welcome to the world of Domaining.

Domainers          

When
a new Top Level Domain (TLD) is launched many speculators rush in to register
popular keywords, only to wait for the market to grow and sell them. Highly
sought after domain names such as sex.com and business.com were sold for
millions of US dollars. Typically speculators, also referred to as Domainers, will register generic
sounding domain names, e.g. propertysales,
rentaccomodation or buydomains with the hope that at a later
stage these can be sold off to businesses.

 

Cybersquatting                                                   

 

Most
domainers tend to stay away from registering trademark names as this is
considered ,according to US federal law, a form of cybersquatting. It is considered unethical to register a domain
name that features the brand name of someone or a company that has spent years
on building up a good image. The cybersquatter takes advantage of the work done
by others as the domain name will receive traffic without the person who
registered the domain having to put any effort into it. Typically the
cybersquatter will offer to sell the domain name to the company or person who
owns the trademark.

 

In
order to resolve domain name disputes the Internet Corporation for Assigned
Names and Number (ICANN) introduced the, rather cumbersome sounding, Uniform
Domain-Name Dispute-Resolution Policy (UDRP). Companies and persons who feel
their intellectual property rights are being infringed can call upon ICANN to arbitrate
in matters of cybersquatting.

As
a consequence a grey area has opened up in the form of typosquatting, the practice of registering purposely misspelled
domain names with the aim of receiving internet traffic from people mistyping
the URL of the website they wish to visit. As usual ways are found to get round
restrictions imposed on the internet and undoubtedly other inventive methods
will surface once the practice of typosquatting is addressed.

 

The secondary market

 

And
then there is the market for previously registered domain names. This is essentially
a clean market not overshadowed by various types of cybersquatting. Purchasing
an already used domain can be very lucrative because that domain could still
have a lot of backlinks driving traffic to it due to high profile websites that
are associated with them. In that sense buying an already generated domain name
is the opposite of buying a used car.  An
old product can actually be of higher quality than a new product. In a sense previously
registered domain names are the vintage wines of the internet.

 

 

 

 

 

 

 


AlexanderA writes about domaining

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